Home PR ANNOUNCEMENTS Subba & Veritas announce reviews verification partnership
A blockchain-based token system that verifies fan reviews and rewards fans for engagement
NY, US October 28th, 2021 Subba & Veritas (area of the Britevue Group) are joining forces to supply a BSV Blockchain enabled token system made to verify fan reviews. As well as the blockchain enabled verification service, the token system also rewards fans by way of a highly scalable gamification program to greatly help artists and event managers drive further engagement making use of their fans/customers.
Veritas technology further underpins Subbas mission of providing a residential area of trusted fan reviews to greatly help other fans maximize informed purchase decisions possible with regards to buying festival and show tickers. At point of buy a token is issued verifying the clients ticket so any subsequent reviews could be from the ticket and therefore defined as real. This can enable Subba to supply another degree of trust to qualify reviews of the function. Furthermore, because of Veritas technology, the machine also provides multi-level fan data and a rewards program so our partners can increase ticket sales while dramatically reducing marketing and promotion costs.
Connor Murray, CEO of Veritas said: We have been thrilled to partner with Subba once we commence to integrate the Veritas platform into various industries. As a frequent concert goer and music fanatic, Subbas platform is something I’m very thinking about and we have been excited to create authenticity and transparency with their event reviews.
The Veritas technology will underpin Subbas partnerships with many of the biggest ticketing platforms all over the world, while providing customers with further reassurance that the function reviews are genuine and honest accounts of fan experiences.
Mark Jennings, Subbas Founder & CEO said: This can be a big milestone for Subba and Im hugely excited to be dealing with Connor and the Veritas team. We have been sometimes asked concerning the validation or authenticity of an individual generated reviews featuring on Subba, Veritas technology not merely answers these questions nonetheless it does a lot more. It’ll enable Subba (and our ticketing partners) having the ability to further reassure fans that their purchase decisions will be the right ones, alongside rewarding them for his or her purchases. This can be a game changer for the wider industry.
More about Subba:
Subbas platform targets user generated reviews of music and festivals just like a TripAdvisor/Yelp/Rotten Tomatoes for live and recorded music.Subba is available to everyone to examine all genres of music and live experiences and currently publishes over 10,000 fan reviews per year, covering a lot more than 3,000 artists and nearly 150 festivals from all over the world.
Why fan reviews because fans are no more passive consumers, they’re active co-creators and today as part of your want their opinions heard. Fan reviews receive higher levels of engagement in comparison with traditional media, with the democratization of reviews content significantly helping artists/festivals and event managers to lessen their marketing costs as there is absolutely no longer one authoritative taste-makers voice.
Fan reviews also help other fans to create purchase decisions for tickets (shows & festivals) and encourage music and event discovery. Subba works together with leading ticketing partners to supply fans with multiple ticket options at point of purchase.
Veritasis a patent-pending service to link online reviews to verified sales and usage. The Veritas platform can be acquired for anybody to integrate with and utilizes blockchain technology to verify the authenticity of reviews. Veritas also permits businesses to secure rewards that consumers can earn upon leaving a verified review, providing an additional incentive for consumers to cultivate your digital footprint.
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