Source: A video screenshot, Youtube/CryptoCom

Pouring millions into marketing, major crypto platform Crypto.com has launched a fresh global marketing campaign aimed to improve the companys worldwide recognition, featuring big Hollywood names.

Named Fortune Favors the Brave, the campaign stars Oscar-winning actor Matt Damon. It had been directed by Wally Pfister who won an Academy Award for cinematography of the 2010 action movie Inception, and made by David Fincher whose credits include serving being an executive producer and director for the hit Netflix series House of Cards.

Since its establishment in 2016, Crypto.com has recruited a lot more than 10m customers around the world, however the new ad campaign was created to bring the brands recognition to a good more impressive range, highlighting the companys ethos while inspiring those that desire to change the span of history, in accordance with a news release.

The timing of the campaign coincides with the first stages of mainstream adoption of cryptocurrency, something weve been hard at the job to advance since our founding five years back, Kris Marszalek, Co-Founder and CEO of Crypto.com, was quoted in the statement.

The projects budget had not been disclosed. However, per Bloomberg, the business will save money than USD 100m on the campaign. Also, as reported, the crypto business recently partnered with Water.org, a worldwide nonprofit organization create to create safe water and sanitation to people in need that has been co-founded by Damon. Crypto.com has made a USD 1m direct donation to the nonprofit to aid its mission, and can pursue initiatives to encourage its customers to aid the cause.

Similar to what were doing with Water.org, Crypto.com is really a cryptocurrency platform that shares my commitment to empowering people around the world with the tools had a need to manage their futures, Damon was quoted as saying in the statement.

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The campaign is usually to be featured on multiple platforms and formats. Amongst others, it’ll be featured on billboards and on television all over the world. It’ll be integrated across Crypto.coms portfolio of global sports partnerships offering Formula 1, UFC, French soccer team Paris Saint-Germain, the NBAs Philadelphia 76ers, the NHLs Montreal Canadiens, esports team Fnatic, Aston Martin Cognizant Formula 1 Team, in addition to Italys football league Lega Serie A, based on the platform.

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